There’s just no denying Video Marketing Statistics:
YouTube gets more than two billion views a day. More than 24 hours of video is uploaded per minute. The average person will spend at least 15 minutes a day looking at videos online.
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Borrell and Associates released, in the past 5 years, video marketing on the internet, should take a third of the advertising expenditures of all businesses. And, in 2010, over $2 billion was spent by U.S. companies alone on video advertising. And this year, it is projected to go up as much as 40%, which translates into a 10,000% increase from just ten years ago.
Is it any wonder why online entrepreneurs are going crazy over video marketing strategies?
Video marketing internet videos can provide websites and businesses with an instant benefit: improved visibility! Search engines often list videos in their result pages. Also, some users search specifically for videos, not text.
Your website might have a tough time getting ranked for certain keywords or keyword phrases, but the addition of a web video will greatly improve your websites visibility and ranking. There are many other ways to utilize video marketing.
Besides videos on your website, there’s also video blogging, video email and video email broadcasts, video on social media, videos on YouTube and video training. When used strategically, these can all bring to your website the one thing every business needs to survive….traffic!
And not just any traffic, but targeted traffic. Free targeted traffic !!! And who doesn’t want that? Who doesn’t need that?
At the rate the popularity of online videos is going, it’s not an option, really, for any business or entrepreneur, not to have video marketing as part of its advertising strategy. More people are using the internet today to search for products and services.
The Yellow Pages are a thing of the past. Do you know of anyone who still uses them to look for products or services?
Videos engage the buyer more then any other medium can. Your own unique video has the potential to go viral and make you an overnight success. Videos has been proven to get viewers to take action and become buyers. Using videos to market has the potential to get you massive, free, targeted traffic to your website or business.
This is what Advertising Age said… “video marketing is the fastest growing area on the web. There is nothing else that comes close to the effectiveness of this medium. If you’re promoting your business (or website) using video, you need to start now… or you’ll be left behind by the competition.”
Over 60% of marketing today is done through videos. If you’re not using a video marketing strategy, your business and webpage will suffer as your competitor gets the people who search online for a service or product.